100 Sites is a project to build websites for the "missing middle" — market opportunities in the $50-$150M range that are too big for small businesses but too small for venture capital.
In the graph of websites by market size, you have:
The missing middle: Niche markets with real needs, addressable data gaps, and communities we understand. These are the opportunities that fall between "too small" and "too big for us to compete."
Building websites doesn't require massive tech teams anymore. Modern tools, frameworks, and infrastructure make it possible to build sophisticated websites with small teams or even solo. We can move fast, test cheaply, and build authentically for communities we understand.
The barriers to entry have dropped dramatically:
[Add your information here - who you are, your background, why you're doing this]
We're building these sites because we understand the communities we're serving. We're not trying to build for everyone—we're building for specific niches where we have real insight and can provide genuine value.
We use a clear rubric to evaluate ideas, build quickly, test with real users, and iterate or move on based on what we learn. Not every idea will work, and that's part of the process.