Why

Why Now?

The barriers to building sophisticated websites have collapsed. What once required massive tech teams, millions in funding, and years of development can now be built by small teams or even individuals in weeks or months.

Modern tools: No-code, low-code, and modern frameworks make rapid development possible
Cloud infrastructure: Scales without massive upfront investment
Access to communities: Social media and online communities make it easier to understand and reach niche audiences
Lower costs: Building and hosting are cheaper than ever

Why the Missing Middle?

The market is bifurcated. On one side, millions of tiny websites serving local businesses. On the other, massive platforms chasing billion-dollar opportunities. But in between lies a vast, underserved middle.

The missing middle: $50-$150M market opportunities with clear niche audiences, addressable data gaps, and communities that need better solutions. Too big for small businesses to tackle, too small for venture capital to care about.

These opportunities exist because:

VCs chase $1B+ opportunities, leaving smaller markets underserved
Small businesses can't build sophisticated platforms
Niche communities have specific needs that general solutions don't address
Data gaps exist that can be filled with focused, community-specific solutions

Why 100 Sites?

We're not trying to build one massive platform. We're building many focused sites, each serving a specific community we understand. The goal is 100 sites because:

Diversification: Not every idea will work, so we need many attempts
Speed: We can move fast and test cheaply with small, focused sites
Learning: Each site teaches us something about building for niche communities
Scale: Many small successes can add up to significant impact

Why This Approach?

We're not trying to be everything to everyone. We're building for communities we understand, addressing problems we've experienced, and filling gaps we can see. This isn't about building generic platforms—it's about building authentic solutions for real communities.

By focusing on the missing middle, we can:

Move fast without massive teams or funding
Build authentically for communities we understand
Test cheaply and iterate quickly
Create real value for underserved markets